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itFlora & Curl
Flora & Curl is a British brand specializing in curly, wavy and afro hair care that aims to simplify hair care routines with effective and easy-to-use products.
Its philosophy is based on botanical and naturally-derived formulas, with carefully selected ingredients to nourish, hydrate and define curls without harsh chemicals.
The products are designed to meet the various needs of textured hair (strength, hydration, definition, scalp soothing), delivering visible results without complicated routines. Additionally, Flora & Curl emphasizes sustainability, with packaging up to 70 % plastic-free and recyclable materials, as well as 100 % recyclable packaging. Their product range includes shampoos, conditioners, masks, oils and gels that combine science and nature to enhance the natural beauty of curls.