Anti-Fade Shampoo - 1000 ml

Name: Anti-Fade Shampoo - 1000 ml
Brand: Joico
SKU: DM-33489
Price: 32.4 EUR
Availability: InStock

€32.40 €72.00 -55%

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In Stock

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Color protection shampoo that gives shine, strength and deep nourishment to color-treated hair.

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Product information

Achieve long-lasting shine and vibrant color with Colorful Anti-Fade Shampoo by Joico.
This sulfate-free shampoo has been specifically designed to protect and enhance color-treated hair, providing a gentle yet effective cleanse without compromising color vibrancy. Its advanced formula works from the first use to prolong color life, prevent dullness and keep hair hydrated and full of life.

Nourishing formula with camellia oil and pomegranate extract

The key to Colorful Anti-Fade Shampoo lies in its highly nourishing formula and SmartRelease technology, which work from within the hair fiber, repairing damaged areas and creating a protective barrier that prevents premature pigment loss. Furthermore, its balanced pH helps close the cuticle, sealing in color and enhancing natural shine.

Essential benefits

Color protection: it minimizes wear and fading caused by frequent washing, providing gentle and effective cleaning.
Deep hydration: it rebalances the moisture level, leaving hair soft and manageable.
Shine booster: it enhances the natural highlights of the dye, intensifying its luminosity.
Softness and detangling: it makes styling easier and it also reduces hair breakage, leaving hair up to three times stronger.
Formula free of harsh sulfates: it respects the scalp while preventing its dryness.

Key ingredients for complete care

SmartRelease Technology: an exclusive liposome application system with rosehip oil, arginine and keratin that repairs and strengthens the hair fiber, reducing its breakage and restoring a healthy appearance.
Pomegranate extract: rich in tannins and super antioxidants, it fights discoloration while promoting a long-lasting, intense, and vibrant color.
Camellia oil: with fatty acids, Omega 9 and antioxidants, it retains moisture inside the fiber and it also enhances shine for a supple and luminous finish.

Easy to use

Wet your hair and apply a small amount of shampoo to your scalp.
Massage in circular motions to activate circulation until a lather forms.
Distribute on lengths and ends and rinse with plenty of water until all traces of product are removed.
Complete the routine with the other products in the Colorful range to enhance the results.

Ideal for all types of dyed hair

Whether it is platinum blonde, rich brown, balayage highlights or fantasy shades, this shampoo adapts to the needs of every colored hair. It is especially recommended for hair sensitized by chemical processes or that requires extra nourishment and protection. It also works in combination with keratin treatments and straightening treatments, improving their durability and shine.

With Joico Colorful Anti-Fade Shampoo, keep your color vibrant, radiant and protected day after day. Thanks to its innovative combination of repairing, moisturizing and pigment-protecting agents, you will enjoy healthy, soft hair with an intense color that will not go unnoticed.