Protective Shampoo - 300 ml

Name: Protective Shampoo - 300 ml
Brand: Joico
SKU: DM-29585
Price: 13.55 EUR
Availability: InStock

€13.55 €29.90 -55%

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In Stock

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Sulfate-free protective shampoo that reinforces the hair fiber, strengthening the hair bonds, and prolongs the duration of the color.

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Product information

Joico Defy Damage Protective Shampoo revolutionizes the washing routine by offering deep protection and repair from the first use.

Advanced technology for hair repair

Joico innovation is reflected in this shampoo's formula, designed to effectively cleanse impurities, product buildup and sebum, while also rebuilding damaged hair fibers and strengthening hair against daily aggressors. Thanks to its unique liposome release system, it delivers powerful action by continuously releasing a trio of beneficial ingredients—rosehip oil, arginine and keratin—to help repair, strengthen and protect hair from the cumulative effects of daily styling.

It repairs the weakest areas of the fiber, reducing breakage and split ends.
It increases resistance to external aggressions.
It helps restore natural hydration, sealing the cuticle to prevent water loss and providing instant shine.

Key benefits

Deep cleaning: it removes impurities, dirt or product residue with total effectiveness, helping to improve hair volume and shine without altering the color.
Strengthening of the hair structure: it compensates for the fragility caused by chemical procedures (dyes, bleaching, straightening).
It provides softness and elasticity: it facilitates styling and it also reduces frizz.
Scalp balance: it deeply cleanses without irritation, maintaining a healthy skin barrier.
Radiant shine and silky feel: the hair surface regains a luminous and juicy appearance.

Essential components

Lipid Protector: it acts as a first line of defense to help prevent damage, providing visible results from the first application.
Moringa Seed Oil: rich in antioxidants, vitamins A and E and silica, it helps to increase the shine and softness of the hair fiber.
Arginine: a smart bonding molecule that helps strengthen hair bonds and it promotes their renewal.
Gentle cleansing agents: they remove impurities and residue without stripping hair of its natural oils.

Who is it for?

This shampoo is ideal in all cases of damaged or weakened hair:

Hair damaged by bleaching, highlights or continuous coloring.
Dry hair fibers or split ends.
Frequent thermal tool routines.
Scalp that needs deep cleansing without drying it out.
People looking for a restorative and preventative wash in a single formulation.

How to incorporate it into your routine

Wet your hair thoroughly with lukewarm water.
Apply a moderate amount of product, emulsify and gently massage from roots to ends.
Leave on for a few minutes to enhance the repairing effect.
Rinse with plenty of cold or lukewarm water.
Complete with conditioner or mask from the same line for optimal results.

Use it regularly to keep your hair protected and strong day after day. It integrates perfectly into professional care routines and it is also ideal for home use.

Results you will be able to appreciate

Significant reduction in breakage and drop due to handling.
More manageable hair, with fewer tangles and hairstyles that last longer.
Intense shine and flawless finish, like you just stepped out of the salon.
A feeling of lightness without sacrificing the necessary nutrition in each fiber.

In just a few washes, this shampoo proves its effectiveness in rebuilding damaged areas and preventing future damage. Ideal for those who want to combine cleansing, repair and protection without needing multiple products.

Discover the perfect union of cutting-edge hair technology and Joico professional flavor with Defy Damage Protective Shampoo. Your hair will visibly and lastingly regain health, strength and beauty.