Color Protecting Shampoo - 300 ml

Name: Color Protecting Shampoo - 300 ml
Brand: Joico
SKU: DM-29616
Price: 13.1 EUR
Availability: InStock

€13.10 €29.10 -55%

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In Stock

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Shampoo that protects and enhances color, strengthening and repairing the hair fiber for a shiny and silky finish.

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Product information

Protect and brighten your color-treated hair every time you wash it with Color Protecting Shampoo from Joico's K-PAK Color Therapy line, a shampoo formulated to combat color fade and loss of shine. Ideal for all types of dyes and highlights, its gentle, restorative action ensures vibrant, healthy-looking hair after every use.

Main benefits

Color protection: its advanced formula seals the cuticles while preventing premature fading.
Intensive repair: it fills damaged areas of the hair fiber, providing elasticity and resistance.
Long-lasting shine: it enhances the natural luminosity of dyed hair, offering more intense and vibrant highlights.
Hydration balance: it maintains the optimal moisture level without clumping, for a lightweight feel.
Frequent use: gentle enough for daily washing, without damaging or altering the color.

Technology and formula

This shampoo works to provide perfect cleansing for color-treated hair, allowing for frequent washing without altering the color, and to restore its healthy appearance thanks to its combination of carefully selected ingredients. Its main ingredients are:

African Mongongo Oil : rich in vitamin E, it acts as a natural color protector, preventing fading and premature discoloration.
Keratin : it helps repair and strengthen the hair fiber from within, reducing its breakage and promoting a healthy appearance.
Argan oil : rich in vitamin E, essential fatty acids and antioxidants, it nourishes, moisturizes and enhances hair shine.
SmartRelease Technology : an exclusive liposome-based system containing keratin, rosehip oil and arginine that helps repair, strengthen and protect the hair fiber.

How to use

Apply to damp hair and massage gently until a lather forms.
Distribute the product towards the lengths, focusing on the most damaged or porous areas.
Rinse thoroughly with water and, for best results, follow with the conditioner from the same line.

Repeat the wash if your hair is heavily laden with impurities or styling product residue.

Visible results

From the first application, you will notice softer, more manageable hair with a more vibrant color. With continued use:

Dyed hair regains vitality and natural movement.
The appearance of the ends is refined, avoiding the feeling of dryness or roughness.
The loss of color is noticeably reduced, even after several weeks of exposure to the sun or chlorine.

Why choose K-PAK Color Therapy?

This shampoo is an essential step in your hair care routine if you want to prolong the effects of your hair color and keep your hair in optimal condition. It is the result of Joico's ongoing research into innovative active ingredients to achieve flawless results, endorsed by hairdressers and stylists worldwide.

By using this shampoo, you will feel the difference of a professional line with decades of prestige in hair care.