Protective Shampoo Dyed And Bleached Hair - 500 ml

Enjoy vibrant color and healthy-looking hair from the first wash with Be Pure Protective Shampoo for color-treated and bleached hair. This daily treatment combines advanced technology and natural active ingredients to preserve color intensity, repair damaged fibers, and offer a unique sensorial experience.

Specific care for dyed and bleached hair

The coloring or bleaching process opens the hair cuticle to deposit or extract pigments, but it can leave hair dry, brittle, and prone to frizz. Be Pure Protective Shampoo has been formulated to address each of these phases:

• Cuticle sealing: cutting-edge polymers seal the outer layer of the hair, preventing pigment loss and reducing porosity.
• Internal fiber reinforcement: plant proteins and amino acids that rebuild damaged areas and add elasticity.
• Moisture Balance: Glycerin and botanical extracts lock in moisture evenly, preventing caking and maintaining lightness.

Gentle, sulfate-free formula

A key point in caring for color-treated hair is to avoid harsh agents that strip the color. This shampoo:

• Contains no sulfates or heavy silicones.
• Maintains a balanced pH close to that of the scalp to preserve the natural protective barrier.
• Rinses easily, ensuring a gentle rinse without residue.

Star ingredients

Be Pure's combination of natural ingredients and cosmetic technology delivers visible results:

• Protein pea extract: it strengthens the hair structure from within.
• Kamelia oil: it provides softness and shine without a greasy feel.
• Panthenol (provitamin B5): it improves manageability, it detangles and it adds body.
• UV filters and antioxidants: they protect color from the action of sunlight and free radicals.

Feel and user experience

The creamy texture of this shampoo transforms into a light, enveloping foam, making it easy to massage and distributing the active ingredients optimally. After rinsing, hair feels:

• Soft to the touch and with a perceptible external shine.
• With the most vivid color and intensified reflections.
• With less frizz and better manageability when styling.

How to integrate it into your routine

To maximize its benefits, follow these simple steps:

1. Wet your hair well with warm water.
2. Apply a small amount of shampoo and emulsify, focusing on the roots.
3. Spread the foam towards the ends, without rubbing excessively.
4. Rinse and repeat if necessary.
5. Complete your ritual with conditioner or mask from the same line for a professional finish.

Advantages over other products

1. Long-lasting color protection: thanks to its UV filters and antioxidants.
2. Ultra-deep formula: it repairs without caking.
3. Daily use: gentle enough for frequent washing, yet effective enough to keep hair healthy.
4. Compatible with all types of dyes and bleaching techniques.

Commitment to sustainability

Be Pure is committed to respect for the environment and animal welfare:

• Recyclable packaging and reduced carbon footprint.
• Vegan formulas, free of ingredients of animal origin.
• Not tested on animals.

Visible results

With continued use, you will notice:

• Up to 70% higher color retention compared to conventional shampoos.
• Reduction in hair breakage and split ends.
• Greater softness, shine and a silky feel that makes styling easier.

This protective shampoo for color-treated and bleached hair is the perfect base for any hair treatment, ensuring optimal color maintenance and a stronger, more luminous hair fiber. Make it your daily companion and show off hair that's as healthy as it is radiant.