Color Security Shampoo - 250 ml

Keep your color vibrant with Color Wow's Color Security Shampoo

Color Wow's Color Security Shampoo is the perfect ally for caring for and prolonging the vibrancy of color-treated hair. Thanks to its exclusive formula, it gently cleanses without damaging the hair fiber, while strengthening it, to prevent pigment loss from the first application. The result: intense color, spectacular shine and a silky feel for weeks.

Highlighted Features

• Formulation free of aggressive sulfates and parabens, based on mild surfactants that respect the hair cuticle.
• Pigment encapsulation technology that reduces oxidation and fading.
• Antioxidant action to protect hair from the harmful effects of the sun and environmental pollution.
• Balanced pH that keeps hair cuticles sealed while preventing frizz.
• Suitable for all types of coloring, including highlights, lowlights and fantasy tones.

Benefits for your hair

1. Color protection
   Color Wow's innovative technology seals the pigment into the hair fiber, reducing fade by up to 75% after each wash. This way, the color stays fresh as if it were just applied, avoiding unwanted dull or ashy tones.

2. Shine and softness
   State-of-the-art conditioning agents envelop hair in a light, protective layer that restores its natural shine. Hair tends to look healthier and more manageable, making styling easier and reducing static.

3. Balanced hydration
   This shampoo provides just the right amount of hydration without weighing hair down, thanks to ingredients like vegetable glycerin and botanical extracts. It leaves hair soft to the touch, supple and with natural movement. It is ideal for those looking for body and lightness at the same time.

4. Protection against external aggressions
   Free radicals generated by UV radiation, chlorine in swimming pools and pollution are one of the main causes of color deterioration. Color Security Shampoo incorporates antioxidants that counteract these agents, preserving color intensity and preventing a oxidized appearance.

Key ingredients and their action

• Keratin hydrolysate: it rebuilds the internal structure of the hair, providing strength and reducing hair breakage.
• Grape seed extract: a powerful antioxidant that combats premature aging of hair fibers while protecting color.
• Argan oil: rich in essential fatty acids and vitamin E, it deeply nourishes without greasing, providing shine and softness.
• Panthenol (provitamin B5): it retains hydration, it improves elasticity and it also helps repair split ends.
• Pigment encapsulation technology: it seals the dyes inside tiny capsules that adhere to the hair, gradually releasing the color and preventing fade.

Step-by-step instructions for use

1. Wet your hair with warm water to help open the cuticles.
2. Apply a small amount of shampoo to the palms of your hands and work into a lather.
3. Gently massage the scalp with circular movements, spreading the foam throughout the length of the hair.
4. Leave on for 2 or 3 minutes to enhance the protective action.
5. Rinse thoroughly with cold or warm water, helping to close the cuticles and maximize shine.
6. Repeat application if your hair is very dirty or if you are wearing styling products with a strong hold.

Why choose Color Security Shampoo

Color Wow is synonymous with professional innovation in hair care. Each ingredient is carefully selected to deliver visible results from the first application. This shampoo has been developed after rigorous salon testing, which is why it stands out not only for maintaining color but also for improving the overall quality of color-treated hair. Its balanced formulation makes it ideal for frequent use, achieving stronger hair with less breakage and a color true to the desired shade.

With Color Security Shampoo, you will take color-treated hair care to the next level. Enjoy long-lasting color, stunning shine and repaired hair fibers without the need for harsh treatments. Give your hair the professional treatment it deserves and boast a salon-quality finish with every wash.