Violet Color Enhancing Masque - 150 ml

Name: Violet Color Enhancing Masque - 150 ml
Brand: Joico
SKU: DM-44016
Price: 16.3 EUR
Availability: InStock

€16.30 €35.00 -53%

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In Stock

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Color enhancing mask (Violet shade) that neutralizes copper and yellow tones for a cool blonde tone.

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Product information

Discover the perfect combination of care and tone correction to maintain radiant blonde hair free from unwanted tones.

Advanced formulation with violet pigments

Joico Violet Color Enhancing Masque strengthens hair fibers from within and provides deep nourishment, thanks to its formula rich in natural oils, Arginine and SmartRelease technology. Furthermore, its violet pigments neutralize brassy and yellow tones in blonde, bleached or highlighted hair, while its lightweight cream blends seamlessly with the hair fiber to deliver intensive treatment without weighing it down or drying it out.

Main benefits

Effective neutralization of yellow and warm tones: violet pigments counteract unwanted hues, leaving the blonde pure and luminous.
Repair and reconstruction: it repairs damaged fiber and protects it from environmental damage, improving its strength and elasticity.
Hydration and softness: it conditions, facilitates detangling and restores silkiness to the most damaged hair.
Color protection: it helps prolong the intensity and vibrancy of the blonde tone between salon visits.
Spectacular shine: it enhances the natural luminosity of the hair, providing more defined and dazzling highlights.

How to use it step by step

Wash your hair with your usual shampoo and remove excess moisture with a towel (the use of a purple shampoo is recommended).
Apply the mask, distributing it evenly with the help of a comb.
Leave to act for 5 minutes, visually monitoring during the exposure time to achieve the desired level of neutralization.
Rinse thoroughly with water.
To intensify the enhancing effect, it can be applied weekly or whenever you notice yellow tones.

Who is it designed for?

Natural blonde hair, with highlights or bleached.
Cool and warm tones that need a hue adjustment.
People looking for an intensive at-home treatment to keep their color looking like they just came from the salon.

Visible results

After the first application, you will notice a more even blonde, without any unwanted yellow tones. With continued use, the hair fiber regains strength and elasticity, resulting in a healthy and vibrant appearance. It becomes silky to the touch, and the hair surface reflects light more intensely, making the color stand out.

In addition to its toning function, this mask strengthens hair against breakage and split ends, contributing to healthier growth and more manageable styling.

Why choose Joico?

For decades, Joico has been developing professional solutions for all hair types, and the Violet Color Enhancing Masque is the perfect example of its commitment to innovation and quality. Endorsed by stylists worldwide, its formula combines immediate results with long-term benefits, caring for both the appearance and health of your hair.

Incorporate this mask into your care routine and enjoy flawless, soft and protected blonde hair.