Brightening Masque - 150 ml

Name: Brightening Masque - 150 ml
Brand: Joico
SKU: DM-29565
Price: 16.1 EUR
Availability: InStock

€16.10 €31.30 -49%

Tax included

In Stock

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Mask that nourishes, detoxifies and enhances shine for blond hair.

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Product information

Renew and enhance the luminosity of your blonde with Brightening Masque by Joico, an intensive treatment that combines advanced technology and natural active ingredients to reveal brighter, softer and more vibrant highlights.

Main benefits

It revitalizes blonde hair, improving its intensity and providing a renewed blonde.
It provides deep hydration that improves elasticity and prevents hair breakage.
It enhances shine and softness from the first application, making styling easier and reducing frizz.
It strengthens the hair fiber, repairing damage caused by chemical processes and environmental factors.
It performs a detox action by neutralizing chlorine or residual minerals that cause dullness and yellowish tones.

Innovative technology

Brightening Masque helps rebuild the internal structure of the hair, providing strength and flexibility. This powerful formula is enhanced with antioxidants and botanical extracts that protect the cuticle and seal keratin in place, prolonging color and highlight intensity.

Key ingredients

SmartRelease Technology: a unique liposome-based triple-action release system that repairs, nourishes and protects hair.
Argan oil: it nourishes, moisturizes and intensifies shine.
African Manketti Oil: it combats premature color loss, keeping it vibrant and intense for longer.

Texture and application

Its creamy, easily spreadable texture adheres evenly to the hair fiber, guaranteeing intensive treatment without weighing it down. For professional results:

After washing with a shampoo specifically for blondes, gently remove excess water.
Apply a generous amount of mask, focusing on the mid-lengths to the ends.
Leave on for 3 to 5 minutes, depending on the hair porosity level.
Emulsify with a little warm water and rinse until the product is completely removed.

Care ritual for radiant blondes

Incorporate Brightening Masque into your weekly routine to maintain the tone and health of your blonde hair. Use it alongside other Blonde Life products by Joico for best results, turning every wash into a maintenance session that optimizes color longevity and enhances highlights from roots to ends.

Who is it designed for?

This treatment is ideal for anyone with naturally blonde, bleached, highlighted or balayage hair who wants:

Renew the radiance and counteract the yellowish tones.
Prevent dryness and loss of elasticity.
Extend the duration of the color and the intensity of the shine between salon visits.

Joico Blonde Life Brightening Masque is the perfect ally for achieving vibrant, healthy-looking blonde hair. Experience professional results at home and dazzle with soft, manageable and radiant hair.