Brightening Shampoo - 1000 ml

Name: Brightening Shampoo - 1000 ml
Brand: Joico
SKU: DM-29560
Price: 35.85 EUR
Availability: InStock

€35.85 €79.00 -55%

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In Stock

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Sulfate-free shampoo that intensely nourishes and illuminates blond hair.

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Product information

Restore the shine and vitality of your blonde hair with Joico Blonde Life Brightening Shampoo

Blonde Life illuminating shampoo by Joico is the professional solution for radiant blonde hair with a soft, silky texture. Its advanced formula deeply cleanses the hair, removing impurities and dirt, while nourishing and strengthening the hair fiber, providing a revitalized look and keeping the color vibrant for longer.

Key ingredients and innovative technology

SmartRelease Technology: a unique liposome-based triple-action release system that repairs, nourishes and protects hair.
Arginine: it strengthens and rebuilds the hair fiber from within, providing resistance and protection against external aggressions.
Monoi oil: an exotic blend of coconut oil and Tahitian gardenia flower that brightens and enhances shine, while also helping to combat frizz and protect the hair fiber from environmental damage.
Tamanu oil: it moisturizes and strengthens the hair fiber, increasing shine and eliminating fragility, while protecting from UV rays and environmental damage.

Featured benefits

Gentle and deep cleaning
Its sulfate-free formula effectively cleanses the roots, removing excess sebum, product residue and pollution without damaging the hair fiber or drying out the scalp.
Strengthening of the hair fiber
The combination of arginine and SmartRelease technology rebuilds the internal structure of the hair, providing greater elasticity and reducing breakage in weakened or thin strands.
Unmatched shine and softness
The oils present in its composition help to seal the cuticle, providing an intense shine and a silky feel that facilitates styling and reduces frizz caused by humidity.
Color duration
By keeping the fiber reinforced and the cuticle sealed, the color remains vibrant and fade-free for longer, extending the time between touch-ups and salon visits.

How to use it

Wet your hair and apply a generous amount of shampoo, focusing on the roots.
Gently massage from roots to ends, working the lather to ensure even coverage.
Rinse with plenty of warm water.

For optimal results, complete your routine with the other Blonde Life products from Joico. This will maximize the nourishment, shine and longevity of your blonde hair.

Who is it recommended for?

Natural blonde hair, platinum blonde, balayage or with highlights that seek to enhance luminosity.
People who want a professional product for home use that takes care of hair health in the long term.
Fine or weak blondes that need an extra boost of protein and nutrients.

Reasons to choose Blonde Life Brightening Shampoo

Sulfate-free and cruelty-free formula.
Salon-quality results within your daily routine.
Light texture that does not clump or make your hair greasy.
Suitable for frequent use: it cleans without drying.
A fresh and sophisticated aroma that transforms washing into a sensory ritual.

Joico's Brightening Shampoo not only enhances blonde color, but it also cares for your hair from roots to ends. Incorporate it into your hair care routine to achieve a vibrant, luminous and healthy blonde.